3 hrs x 3 Monday afternoons
From applied deep dives and anonymized case studies to live peer discussions, sessions are based on making the tough calls easier.
A working room, not simply information
Deep-dive discussions based on decision-making
The Boardroom is a working room for the commercial expansion decisions facing executives evaluating the opportunity of entering and scaling their company in the US.
Candid guests answer your questions
Straight into the most important information, clearly, combined with dialogues with hospital procurement leaders
Candid sparring
One private 1:1 session with the VAL team, scheduled this quarter.
The right people in the room
Why do I need to apply?
We don't accept competitors in the same season. We also want to ensure you're at the stage where you get the most from the discussions and resources.
Autumn 2026
Next season is Autumn 2.0
Deadline to apply is November 11, 2026
All sessions are virtual and run 13:00 - 16:00 CET
Mondays on 16, 23, and 30 November
Applications close November 11, 2026. Sessions are based on topics that cause the most friction, are critical decision points, and are not truly learnable from a blog post.
Main session2026 / CET
- 16nov
Generating revenue before reimbursement
- Targeting value-based programs
- Translating cost and clinical outcomes aligned with system budgets
- Using other benefits outside CPT codes to support adoption
- Special access programs and working directly with payers
- 23nov
The inner workings of hospital procurement
- How Value Analysis Committees weight clinical evidence from Europe
- What pilot success metrics cover both fee-for-service and quality aims
- Data collection that scales from one system to another
- Getting the next meeting when progress stalls
- 30nov
Sequencing the market + managing the sales cycle
- How to get actual data on who is buying what
- When to bring in direct hires, commercial partners, and sales agents
- What needs to be in place to scale
- Contracting, types of licensing, and special considerations with a European headquarters/IP/research team
Context, candor, and perspective
Community, candor, and real-world conversation
On-the-ground signal
Objectively decide if the US is your next market and get the information to make more resilient, quantified decisions
More meaningful interpretation > more information
Sustainable frequency without suspending your daily schedule
Designed to help you sequence commercialization, not acceleration for acceleration's sake
Permission to focus and ask brutally
Real-time sense-making
Practical confidence under uncertainty and change
Applying is free and takes only a few minutes.
Apply nowA little more clarity
Good questions.
Healthcare, medtech, and clinical software companies with real traction in their home market or TRL 7+, exploring or executing US entry in the next 6–18 months. It is designed for leaders ready to work on positioning, evidence, workflows, buyers, and contracting.
A seat at the table
Apply nowApply for the Autumn 2.0 Season
Applications close November 11, 2026. Sessions begin November 16, 2026.