Make the business case
Align clinical outcomes, workflow, and revenue impact with the actual needs of the buyer. Different isn’t enough. Clinical validation alone isn’t enough.
US market access
Getting in is one thing. Winning is another.
Regulatory and reimbursement get you a ticket into the game. Commercialization is where you win.
Let’s talkThe perspective
An international company needs an international strategy.
The US healthcare sales cycle is long, winding, and opaque. Retrofitting domestic strategy to an international company costs time, money, and frustration. You need a business model that makes sense for care delivery facilities to adopt—not simply a validated technology.
Understand the system
Navigate stakeholders with conflicting priorities, budget structures, and procurement processes. US health systems represent a spectrum of very different models.
Leverage your international advantage
Your clinical evidence, technical validation, resilience, and patient- and provider-centric perspectives are strengths. Build a strategy that puts them to work.
The international advantage
We believe that our international collaborations with entrepreneurs, researchers, and leading institutions benefit everyone—and that these partnerships can be truly mutually beneficial.
Internationally scaling companies tend to have lower clinical and technical risk, a tremendous fortitude for navigating bureaucracies, and patient- and provider-centric perspectives that contribute to the Quadruple Aim.
What remains is commercial navigation, adapting models from Bismark and Beveridge and everything in between, and phasing entry in a strategic manner that makes sense for tranched funding.
Given traditional differences in valuation, this means that US investors find lower-risk companies for the same check size—as long as they have a grounded market entry strategy and the right partners in place to execute.
The next step
Build a business that travels.
Start with the commercial strategy. Refine the pathways around it.
Start a conversation