Decision-making under fire

Less analysis paralysis. More forward motion.

A fast, defensible way to decide with incomplete information, very little time, and high stakes.

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The perspective

Meet CLEAR/IT™.

Founders don’t get the luxury of perfect information. This two-hour virtual intensive gives you a repeatable framework: clarify what must be true, pressure-test assumptions, run the right experiments, and commit to actions you can defend.

01

Real scenarios

Applied framework thinking for the decisions entrepreneurs face across the US and Europe. Bring a real decision of your own to work through.

02

Structured thinking

A guided way to pressure-test your thinking and present it to stakeholders in high-risk environments.

03

Reusable methodology

A market-agnostic framework used by clusters, universities, and public-private partnerships. Designed for founders, CEOs, commercial leads, and operators.

Format & participants

How the course works

2-hour live virtual intensive, ideal for founders, CEOs, commercial leads, product leaders, and operators making high stakes calls with limited time and limited support.

It’s not the risk that matters. It’s the way it’s presented and managed—and the thinking behind that—that keeps leaders in their seats and companies moving forward in less than friendly environments.

Course case study slide: Bilateral MedTech Testing — the setting, funding, and the decision to pick one primary path
Course case study slide: Bilateral MedTech Testing — path one, US-first with Germany fast-follow, and its pros and cons
Course case study slide: Bilateral MedTech Testing — path two, Germany-first with US fast-follow, and its pros and cons
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01

Who is this course for?

Entrepreneurs and operators (mostly health and life sciences) who are making high-stakes decisions under uncertainty—especially across Europe and the US.

02

Do I need to be actively entering the US market?

No. The framework and principles taught are completely market-agnostic. In fact, the framework has been used for decision-making by clusters, universities, and PPPs; it’s a pressure-tested way of moving forward with decisions when our current landscape seems to be changing so rapidly.

The examples will be highly relevant to transatlantic commercialization, but the framework applies to any high-uncertainty decision.

03

Do I need to prepare anything?

No, but you can bring one real decision you’re facing to start applying the coursework to it.

04

Is this a lecture or a working session?

Both, but we move through the theory portion quickly and get down to how this works. Like everything we do, it’s an intense working session. It takes two hours to do, head’s down.

05

Will there be case studies?

Of course. We’ll work through anonymized real-world scenarios where incentives, timing, and risk collide—and there are no clear answers.

06

How much time does it take?

Two hours live (virtually).

07

How much is it?

It’s $149 (€126). We offer group discounts for 3 or more (email through the contact form or to Elizabeth directly). We also offer discount codes to our partners for their companies. You can always email us to check if your trade agency, cluster, science park, or university have partnered for a code.

08

Is this only for certain markets?

No, this course is relevant to anyone in innovation. Those looking at international innovation will find it especially relevant given all the turmoil in certain factors within internationalization, but it’s as applicable to Americans as it is Finns.

09

Where can I ask other questions?

Reach out here and we’ll get back to you as soon as possible.

The next step

Be ready for the next hard call.

The previous course was April 16, 2026. Contact us for upcoming dates and group or partner options.

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