Transatlantic commercialization
Business model fit, procurement, pricing, US health economics, and translating EU-native strengths into the US model spectrum.
Head's down. Real progress.
In-person workshops
Intense, straightforward workshops for the real challenges of entering the US market—from a European perspective with US expertise.
Let’s talk
Action over theory, applied.
Intense, straightforward workshops on where European value propositions get adopted fastest, how to read the systems, and how to win both home and abroad
Half-day, full-day, and multi-day workshops tailored to your therapeutic areas, modalities, stages, and regions. Participants leave with action plans, decision points, and practical tools to put to work.
Access to investment
US fundraising, investment narratives, runway alignment, due diligence, data rooms, and alternative forms of capital.
Risk & strategic thinking
CLEAR/IT™ methodology, preserving optionality, testing new markets, and governance across the US and EU.
Built around your team
Tailored workshops for new market expansion
No two workshops are exactly alike, but we focus on providing an intense curriculum designed to teach participants how to “read” the systems at play so they can make stronger decisions themselves. We tailor to specific therapeutic areas, modalities, stages, and regions to make sure the information is extremely relevant. Advanced workshops may have prerequisites and are designed to leave participants with real-world tools to put to practice.
- Half-day, full-day, and multi-day programs
- Active group work with real-world case studies
- Specific, practical tools and resources
- Current to ongoing shifts and changes
Stockholm · Swecare · Health 3-2-1
Hear about a recent 2-day workshop with Swecare in Stockholm.
“The most critical question for us comes down to something quite fundamental: who is actually going to pay for our product.”
“It is not enough to say you save time or money. You need to show exactly for whom the value is created.”
“At the same time, the complexity of the U.S. market becomes very clear, but so do the opportunities. That balance is what makes it so interesting.”
Excerpts from Swecare’s published English edition.
Read the workshop reflectionsWhy Venture Atlas Labs was chosen to deliver all four Interreg Health 3-2-1 US workshops in Stockholm (Swecare), Lund (Medicon Village), Turku (Business Turku), and Tallinn (Tehnopol)
Rather than focusing on general frameworks, the session centers on how companies navigate real situations: conversations with partners, early market entry decisions and commercialization strategy.
– The participants will be able to read the landscape. They’ll meet a lot of people and need to assess, is this useful for my next decision? How do I build my pathway into the U.S.?
A key focus is understanding how revenue is actually generated and how markets should be segmented based on who can pay, not just clinical specialty.
– It’s not just “I sell to cardiologists in New York.” It’s understanding which type of health system can actually pay you, how this changes across models, and how that differs across segments.
Participants will work through how budgets move across departments, how pricing strategies evolve and how different incentives interact, often in conflicting ways.
– In the U.S., we often have multiple incentives that work against each other. You need to understand how those pieces fit together when you make decisions.
The workshop also addresses a common challenge for companies entering a new market: conversations that seem promising but do not convert.
– Entrepreneurs often feel that conversations go well, but nothing happens. They’re not told why. This workshop gives them a way to diagnose what actually went wrong and adjust.
Read Swecare’s workshop story
FAQs
01Do you cover US reimbursement?
Yes, and much more systematically and in-depth than many do because many of the typical reimbursement pathways don’t reflect the value propositions that European startups propose. The result is that they pursue reimbursement that still doesn’t lead to adoption.
This is why it’s critical to work with those who understand multiple health models and true health economics.
02Do you only cover the US market?
No, although we do consider ourselves US experts. We also teach market access for the UK and Germany, and also teach courses on health economics and comparative health systems across the EU, ANZ, and US.
03What’s the difference between in-person and virtual workshops?
In-person will always be more engaging, particularly as we usually have the opportunity to train cluster leaders and BDMs while there. Depending on the length, we aim to incorporate small group work during the sessions, which is more difficult to do virtually.
That said, our virtual workshops make a low-friction way to support a larger range of entrepreneurs.
The next step
Built for your people. Not a template.
Let’s design a workshop around your cluster, portfolio, or team’s next challenge.
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